{"id":564,"date":"2025-04-25T10:12:08","date_gmt":"2025-04-25T10:12:08","guid":{"rendered":"http:\/\/izaolowska.com\/2025\/04\/25\/post-1\/"},"modified":"2025-05-20T04:39:36","modified_gmt":"2025-05-20T04:39:36","slug":"jak-stworzyc-strone-internetowa","status":"publish","type":"post","link":"https:\/\/izaolowska.com\/en\/jak-stworzyc-strone-internetowa\/","title":{"rendered":"How to create a website that actually sells?"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>How to create a website that actually sells?<\/strong><\/h2>\n\n\n\n<p>How to Create a Website Your website is not just a showcase for your business. It is a powerful marketing tool \u2013 when designed well \u2013 that can act as a 24\/7 salesperson that engages users, builds trust and leads to sales regardless of the time of day or night.<\/p>\n\n\n\n<p>However, many companies still treat their website as a \u201cmust-have\u201d element of their online strategy, rather than a real generator of leads and revenue. If your website looks great but doesn\u2019t convert visitors into customers, something is wrong. I will also be testing my website\u2019s effectiveness \ud83d\ude42<\/p>\n\n\n\n<p>How to create a website? Follow me step by step:<\/p>\n\n\n\n<p>1. How to define the purpose of your website,<br>2. Adapting the project to the needs of the user and Google,<br>3. How to use sales psychology and UX\/UI principles,<br>4. Optimizing your website for SEO right from the start,<br>5. And why aesthetics is only the fourth point on this list.<\/p>\n\n\n\n<p>Let's start!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Okre\u015bl cel strony \u2013 czego oczekujesz od u\u017cytkownika?<\/strong><\/h3>\n\n\n\n<p>Nie ma jednej \u201eidealnej strony\u201d, bo <strong>ka\u017cda firma ma inne cele<\/strong>. Pierwszym krokiem przed rozpocz\u0119ciem projektowania (lub poprawianiem istniej\u0105cej strony) jest jasne okre\u015blenie jej g\u0142\u00f3wnego celu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pytania, kt\u00f3re musisz sobie zada\u0107:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Czy chcesz, by u\u017cytkownik kupi\u0142 produkt?<\/li>\n\n\n\n<li>Chcesz, by wype\u0142ni\u0142 formularz kontaktowy?<\/li>\n\n\n\n<li>Mo\u017ce ma si\u0119 zapisa\u0107 do newslettera lub pobra\u0107 e-booka?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Dopasowanie uk\u0142adu do celu:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je\u015bli g\u0142\u00f3wnym celem jest sprzeda\u017c, struktura strony powinna by\u0107 skierowana na maksymalne skr\u00f3cenie \u015bcie\u017cki u\u017cytkownika do zakupu.<\/li>\n\n\n\n<li>W przypadku lead generation (np. us\u0142ugi B2B), kluczowe b\u0119d\u0105 sekcje prezentuj\u0105ce ekspertyz\u0119, portfolio oraz \u0142atwy kontakt.<\/li>\n\n\n\n<li>Dla blog\u00f3w lub medi\u00f3w \u2013 interaktywno\u015b\u0107, wyszukiwarka i sugestie tre\u015bci s\u0105 priorytetem.<\/li>\n<\/ul>\n\n\n\n<p><em>Wskaz\u00f3wka: <\/em>U\u017cyj tzw. user journey map , aby zobaczy\u0107, jak u\u017cytkownik przechodzi przez Twoj\u0105 stron\u0119 i gdzie mo\u017ce si\u0119 zgubi\u0107 lub zrezygnowa\u0107.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Postaw na UX \u2013 u\u017cytkownik najpierw, projekt potem<\/strong><\/h3>\n\n\n\n<p>Nawet najlepszy copy, zdj\u0119cia czy oferta nie zadzia\u0142aj\u0105, je\u015bli u\u017cytkownik nie znajdzie si\u0119 na stronie, nie b\u0119dzie wiedzia\u0142, co robi\u0107 lub poczuje frustracj\u0119.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Kluczowe elementy UX:<\/strong><\/h4>\n\n\n\n<p><strong>1.  Prosta nawigacja<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menu powinno by\u0107 intuicyjne, zawiera\u0107 maksymalnie 5\u20137 pozycji.<\/li>\n\n\n\n<li>Ikony powinny mie\u0107 nazwy opisowe, np. \u201eOferta\u201d zamiast \u201eCennik\u201d \u2013 je\u015bli to pasuje do bran\u017cy.<\/li>\n\n\n\n<li>Dodaj przycisk \u201eSkontaktuj si\u0119\u201d w nag\u0142\u00f3wku i stopce.<\/li>\n<\/ul>\n\n\n\n<p><strong>2.  Czytelna struktura tre\u015bci<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rozbij teksty na akapity, u\u017cywaj nag\u0142\u00f3wk\u00f3w H2 i H3.<\/li>\n\n\n\n<li>Wykorzystuj listy punktowane i ikony, \u017ceby u\u0142atwi\u0107 czytanie.<\/li>\n\n\n\n<li>Nie obijaj si\u0119 na \u201etekst w stylu lorem ipsum\u201d \u2013 u\u017cytkownicy chc\u0105 konkret\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.  Responsywno\u015b\u0107 i kompatybilno\u015b\u0107<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strona musi wygl\u0105da\u0107 dobrze zar\u00f3wno na komputerze, tabletach, jak i telefonach.<\/li>\n\n\n\n<li>Testuj r\u00f3\u017cne rozdzielczo\u015bci i urz\u0105dzenia, aby upewni\u0107 si\u0119, \u017ce wszystko dzia\u0142a p\u0142ynnie.<\/li>\n<\/ul>\n\n\n\n<p> <em>Pami\u0119taj: <\/em>Im mniej klikni\u0119\u0107 potrzebuje u\u017cytkownik, by osi\u0105gn\u0105\u0107 cel, tym lepiej.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SEO od pierwszego dnia \u2013 nie zaniedbuj fundament\u00f3w<\/strong><\/h3>\n\n\n\n<p>Strona, kt\u00f3ra nie jest zoptymalizowana pod SEO, to strona, kt\u00f3r\u0105 nikt nie znajdzie. Nawet je\u015bli masz \u015bwietn\u0105 ofert\u0119, je\u015bli Google nie wie, kim jeste\u015b, nikt Ci\u0119 nie zobaczy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Podstawy SEO dla nowej strony:<\/strong><\/h4>\n\n\n\n<p><strong>1.  Meta tytu\u0142y i opisy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ka\u017cda podstrona powinna mie\u0107 unikalne meta title i meta description.<\/li>\n\n\n\n<li>Tytu\u0142: max 60 znak\u00f3w, opis: max 160 znak\u00f3w.<\/li>\n\n\n\n<li>Zawieraj s\u0142owa kluczowe blisko pocz\u0105tku tytu\u0142u.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Nag\u0142\u00f3wki H1\u2013H3<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ka\u017cdy podrozdzia\u0142 powinien mie\u0107 sw\u00f3j nag\u0142\u00f3wek.<\/li>\n\n\n\n<li>H1 wyst\u0119puje tylko raz na stronie.<\/li>\n\n\n\n<li>U\u017cywaj s\u0142\u00f3w kluczowych naturalnie \u2013 nie przepe\u0142niaj tre\u015bci.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.  Szybko\u015b\u0107 \u0142adowania<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Idealny czas \u0142adowania: poni\u017cej 3 sekund.<\/li>\n\n\n\n<li>Optymalizuj obrazy, korzystaj z CDN, usu\u0144 zb\u0119dne skrypty.<\/li>\n\n\n\n<li>Narz\u0119dzia: PageSpeed Insights, GTmetrix.<\/li>\n<\/ul>\n\n\n\n<p><strong>4.  Certyfikat SSL (HTTPS)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brak certyfikatu = ostrze\u017cenie w przegl\u0105darce i utrata zaufania.<\/li>\n\n\n\n<li>To r\u00f3wnie\u017c rankingowy sygna\u0142 Google.<\/li>\n<\/ul>\n\n\n\n<p><strong>5.  Mapa strony i plik robots.txt<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Upewnij si\u0119, \u017ce Google mo\u017ce poprawnie indeksowa\u0107 Twoj\u0105 stron\u0119.<\/li>\n\n\n\n<li>Dodaj stron\u0119 do Google Search Console.<\/li>\n<\/ul>\n\n\n\n<p><em>Dodatkowo: <\/em>Stosuj wewn\u0119trzn\u0105 optymalizacj\u0119 \u2013 linkuj mi\u0119dzy podstronami, tw\u00f3rz seri\u0119 artyku\u0142\u00f3w\/blog\u00f3w, kt\u00f3re wspieraj\u0105 g\u0142\u00f3wne oferty.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zdj\u0119cia, grafika i video \u2013 buduj zaufanie wizualnie<\/strong><\/h3>\n\n\n\n<p>Oczywi\u015bcie design ma znaczenie \u2013 ale nie chodzi tu o pi\u0119kne kolory czy animacje, tylko o wiarygodno\u015b\u0107 i emocjonalne zaanga\u017cowanie u\u017cytkownika.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Co warto zrobi\u0107:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong> Autentyczne zdj\u0119cia<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unikaj stock photo z anonimowymi osobami w biurach.<\/li>\n\n\n\n<li>Poka\u017c swoich pracownik\u00f3w, lokalizacj\u0119 firmy, produkty w rzeczywistych warunkach.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grafiki infograficzne<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pomagaj\u0105 t\u0142umaczy\u0107 z\u0142o\u017cone informacje w prosty spos\u00f3b.<\/li>\n\n\n\n<li>Dobrze dzia\u0142aj\u0105 w sekcjach \u201ejak to dzia\u0142a\u201d lub \u201enasz proces\u201d.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video \u2013 kr\u00f3tkie i tre\u015bciwe<\/strong><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intro filmowe z opowie\u015bci\u0105 marki (maks. 60 sekund).<\/li>\n\n\n\n<li>Film z recenzj\u0105 klienta lub pokazuj\u0105cy realizacj\u0119 us\u0142ugi.<\/li>\n<\/ul>\n\n\n\n<p> <em>Uwaga: <\/em>Zadbaj o jako\u015b\u0107! Paskudne zdj\u0119cia czy wideo mog\u0105 zaszkodzi\u0107 wizerunkowi bardziej ni\u017c ich brak.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Call to Action \u2013 jasne i widoczne<\/strong><\/h3>\n\n\n\n<p>CTA (Call to Action) to miejsce, gdzie Twoja oferta zamienia si\u0119 w konwersj\u0119. Bez mocnego CTA nawet najlepsza strona nie spe\u0142ni swojej funkcji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jak tworzy\u0107 skuteczne CTA?<\/strong><\/h3>\n\n\n\n<p><strong>1. J\u0119zyk aktywny i konkretny<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eKup teraz\u201d &gt; \u201eDowiedz si\u0119 wi\u0119cej\u201d<\/li>\n\n\n\n<li>\u201eUm\u00f3w si\u0119 na darmow\u0105 konsultacj\u0119\u201d &gt; \u201eSkontaktuj si\u0119\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Kontrastuj z t\u0142em<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Przycisk powinien wyr\u00f3\u017cnia\u0107 si\u0119 wzrokowo.<\/li>\n\n\n\n<li>U\u017cyj kontrastuj\u0105cych kolor\u00f3w, np. pomara\u0144czowy na bia\u0142ym tle.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Umiejscowienie<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Najlepsze miejsca: nad lini\u0105 z\u0142ot\u0105 (visible area bez przewijania), po sekcji argumentacyjnej, w stopce.<\/li>\n\n\n\n<li>Powt\u00f3rz CTA kilka razy, szczeg\u00f3lnie na d\u0142u\u017cszych landing page\u2019ach.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Dodaj presj\u0119 czasow\u0105 lub ograniczon\u0105 dost\u0119pno\u015b\u0107<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201eZapisz si\u0119 do 30 kwietnia i otrzymaj rabat 20%\u201d<\/li>\n\n\n\n<li>\u201eTylko 5 miejsc dost\u0119pnych!\u201d<\/li>\n<\/ul>\n\n\n\n<p><em>Bonus: <\/em>Mo\u017cesz testowa\u0107 r\u00f3\u017cne wersje CTA metod\u0105 A\/B testingu i sprawdzi\u0107, kt\u00f3ra dzia\u0142a lepiej.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zadbaj o wiarygodno\u015b\u0107 \u2013 pokazuj, \u017ce mo\u017cesz by\u0107 zaufany<\/strong><\/h3>\n\n\n\n<p>Wiarygodno\u015b\u0107 to jeden z kluczowych czynnik\u00f3w wp\u0142ywaj\u0105cych na decyzj\u0119 zakupow\u0105. Twoja strona musi odpowiada\u0107 na pytanie: \u201eDlaczego mam Ci ufa\u0107?\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Elementy, kt\u00f3re zwi\u0119kszaj\u0105 wiarygodno\u015b\u0107:<\/strong><\/h4>\n\n\n\n<p><strong>1. Opinie klient\u00f3w<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pokazuj prawdziwe opinie z imionami, zdj\u0119ciami, dat\u0105.<\/li>\n\n\n\n<li>Je\u015bli masz wiele opinii \u2013 dodaj slider lub sekcj\u0119 \u201eOpinie klient\u00f3w\u201d.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Certyfikaty i partnerzy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poka\u017c logo klient\u00f3w, z kt\u00f3rymi wsp\u00f3\u0142pracujesz.<\/li>\n\n\n\n<li>Umie\u015b\u0107 loga certyfikat\u00f3w, np. ISO, Google Partners, Facebook Marketing Partner itp.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Kontakt i dane firmy<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adres, NIP, numer telefonu, adres email \u2013 wszystko musi by\u0107 \u0142atwo dost\u0119pne.<\/li>\n\n\n\n<li>Dodaj map\u0119 z lokalizacj\u0105, je\u015bli masz siedzib\u0119 fizyczn\u0105.<\/li>\n<\/ul>\n\n\n\n<p><strong>4. Polityka prywatno\u015bci i regulamin<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Musz\u0105 by\u0107 dost\u0119pne i aktualne \u2013 to wym\u00f3g RODO.<\/li>\n\n\n\n<li>Pokazuj\u0105, \u017ce dbasz o bezpiecze\u0144stwo danych u\u017cytkownika.<\/li>\n<\/ul>\n\n\n\n<p><em>Pro tip: <\/em>Mo\u017cesz doda\u0107 liczb\u0119 klient\u00f3w obs\u0142u\u017conych, lat dzia\u0142alno\u015bci, sukces\u00f3w osi\u0105gni\u0119tych \u2013 np. \u201ePomogli\u015bmy ponad 1000 firmom w 2023 roku\u201d.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jak stworzy\u0107 stron\u0119 internetow\u0105? Stworzenie skutecznej strony to proces \u2013 ale warto inwestowa\u0107<\/strong><\/h3>\n\n\n\n<p>Stworzenie strony internetowej, kt\u00f3ra nie tylko \u0142adnie wygl\u0105da, ale te\u017c sprzedaje, wymaga planu, analizy, testowania i ci\u0105g\u0142ego doskonalenia. Ale efekty s\u0105 realne: wi\u0119ksze wska\u017aniki konwersji, lepsze pozycjonowanie, wi\u0119ksza wiarygodno\u015b\u0107 i zadowoleni klienci.<\/p>\n\n\n\n<p>Pami\u0119taj: strona to nie dokument PDF, kt\u00f3ry tylko wy\u015bwietla informacje. To dynamiczne narz\u0119dzie, kt\u00f3re musi reagowa\u0107 na potrzeby u\u017cytkownika i zmieniaj\u0105ce si\u0119 trendy.<\/p>\n\n\n\n<p>Je\u015bli chcesz, \u017cebym zaprojektowa\u0142a lub zoptymalizowa\u0142a Twoj\u0105 stron\u0119 pod k\u0105tem sprzeda\u017cy, <a href=\"http:\/\/izaolowska.com\/en\/kontakt\/\" target=\"_blank\" rel=\"noreferrer noopener\">skontaktuj si\u0119 ze mn\u0105.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Jak stworzy\u0107 stron\u0119 internetow\u0105? Chcesz wi\u0119cej wskaz\u00f3wek? \u015aled\u017a nasz blog \u2013 publikujemy regularnie porady z zakresu copywritingu, UX, SEO i marketingu cyfrowego.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak stworzy\u0107 stron\u0119 internetow\u0105, kt\u00f3ra naprawd\u0119 sprzedaje? Jak stworzy\u0107 stron\u0119 internetow\u0105? Twoja strona internetowa to nie tylko wizyt\u00f3wka Twojej firmy. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":19,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"narrow-width-container","site-content-style":"boxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[10,13,12,9,11],"class_list":["post-564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-konwersja","tag-projektowanie-stron-www","tag-seo","tag-strona-internetowa","tag-ux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jak stworzy\u0107 stron\u0119 internetow\u0105, kt\u00f3ra naprawd\u0119 sprzedaje?<\/title>\n<meta name=\"description\" content=\"Jak stworzy\u0107 stron\u0119 internetow\u0105? 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